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Sweet & Baker Insurance Brokers, Inc Partners with Maxwell Health, Pairing a Revolutionary Operating System with Topline Insurance


Maxwell Health
Sweet & Baker Insurance Brokers, Inc. announced a new strategic partnership today with Maxwell Health to support and enhance their current offerings and provide their customers with intuitive, powerful technology to manage their employee benefit offerings and engage in wellness programs.

Available nationwide, Maxwell Health offers an online, fully paperless, mobile-enabled operating system for employee benefits. Maxwell Health’s system streamlines the enrollment process for HR administrators and employees while providing an engaging employee shopping experience. Benefits advisors are able to easily curate lifestyle-based benefits packages from Maxwell’s inventory of products, supported by timely, relevant decision support.

Maxwell also provides a unique health engagement platform for employees after the enrollment process ends. This system, available via Maxwell’s mobile app, integrates with other best-in-class health products like Health Advocate, fitness devices, and telemedicine devices, and includes a time and money-saving health care concierge, a turnkey wellness program that incentivises healthy lifestyles, and provides on-demand access to employee benefits information.

quoteBruce Callander, President of Sweet & Baker, said of the partnership, “Maxwell is a dynamic leader in the online benefit servicing arena. We are very excited to have them as an important partner to give our clients easy access to their benefit management. Our clients find their product revolutionary and very easy to use.”

Founded in 1951, Sweet & Baker has grown into one of the largest independent insurance agencies in the Bay Area. Offering the sale and service of personal insurance, employee benefits, and commercial insurance products, they specialize in providing turnkey solutions for small and medium size groups in San Francisco, the Bay Area, and throughout California. They maintain longstanding relationships with all of the major insurance carriers, and prioritize personalized service to each of their clients.

“Sweet & Baker’s suite of technology and start-up clientele is a great fit for what we’ve built here at Maxwell,” said Veer Gidwaney, CEO and CoFounder at Maxwell Health. “Sweet & Baker prioritizes providing the most innovative technology solutions to their clients, and we’re really excited to be a part of their total offering.”

About Sweet and Baker

Sweet & Baker is a full service San Francisco-based insurance broker offering the sale and service of personal insurance, life and health insurance and commercial insurance products, including employee benefits insurance, technology, and workers compensation insurance throughout the greater Bay Area and Silicon Valley in California. We were established in 1951 by Donald Sweet and Bruce Baker, both native San Franciscans. Our client services include an impartial assessment of benefit plans, a resource for statutory issues, renewal assessments, and ongoing support for enrollment, billing, administration and claim issues.
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Phone: (415) 512-2100
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